Public Company

First of all, MBK Public Company Limited is a company listed on the Stock Exchange of Thailand. Thailand Stock Exchange under the ticker symbol "MBK" The Company and its subsidiaries. The core business consists of business in Thailand. Such as: Shopping center business, Hotel and tourism business, Golf  business, financial business, Real estate business and  other business.

Therefore, MBK's financial sector customers in specific market segments. Available in 2 types are 1) Loans are operated by companies MBK Guarantee Company Limited ("MBK-G") whose core business is to provide loans secured by real estate with a value in a good location and market demand. 2)Motorcycles leasing business by the company Leasing Ltd. ("TLS") whose core business is to provide a new motorcycle loan. As well as after-sales service together. By a group of individuals who live in the service area. With low to moderate incomes and used motorcycles as a primary vehicle or used in the work.

When compare between real-time quote and historical charts

                                                               Intraday Chart

Updated 31 Jan. 2013,  16:35

 



Set symbol : MBK            Volume (shares):343,100
Currency: THB                 Change:+0.50
Last done :114.50              %Change:0.44%
Bid price/volume(shares):114.50/22,700
Sell price/volume(shares):115/20,900
Prior:114.00                      Open:113.00
Day's range:112.50-115.50
52Week's range:90.00-128.50


 
                                                                         Historical charts

Set symbol : MBK          Volume (shares):343,100
Currency: THB               Change:+0.50
Last done :114.50           %Change:0.44%
Day's range:112.50-115.50
52Week's range:90.00-128.50

 However, The purpose of the bond issue is the MBK Public Company Limited aims to bring the proceeds received from the issuance and sale of bonds in each time debt to pay and / or for use in investment and / or business in general.

From the two graphs, we see that if we are trading shares, it should be observation because it can change the number up or down at any time. Sometimes the numbers are up,  sometimes the numbers are down and sometimes it's a constant and no change.

Finally, Form the graph in the last 3 years. Thailand's economic growth, the economy has increased. Including the development of advanced technology and also reduced the problem. Such as unemployment, etc. But It have many of disadvantages such as more debt because the media love to make people want to get it occupied. As a result, there are both legal and Illegality .

Quite Please,the Commercials Are Coming On!

Case 10
Hi everyone! This blog talking about the Super Bowl Commercial.

When talking about the advertising industry in America, the most active was inevitable during the Super Bowl game, which is a sport that most Americans crazy and at half the cost is enormous. If you have a brand that was advertised in the end to throw together and break out of the whole show here.

 

In addition to the competition in the field and then displayed. There are no less interesting is the external field. Competition in the advertising area of ​​all the major companies. No ads in any sport. The cost per shot and is more expensive than the "Super Bowl" and the FOX Channel the server. Declared the ads for the Super Bowl since 2007 ended by saying that if you book early. At the time, really to double the money it cannot be done. Advertising Super Bowl this year, the most costly in time and the best is $ 3 million per 30 seconds, up from last year by 15 percent (in 2007 price 2.6 million per 30 seconds) major companies that decision. All advertising in 2007 was General Motors, Go Daddy Group Inc., and Anheuser-Busch. (Eight heavy with ads Bud, Bud Light and other models) not less than 10 spots spots at $ 3 million and so on.

 

From the events of January 14, 2013 After the Pepsi Advertisement Spender major and General Motors decided to withdraw advertising from the Super Bowl. As a result, advertising in the Super Bowl game to be very lonely.

Therefore, The Super Bowl is the advertising reduced to about 2.5 to 2.8 million from 3 million in 2009, although the number of people visiting the American Super Bowl, it will still be the same height. It is expected that there will be an audience of over 100 million people watching a local television channel CBS in America.

So, CBS is expected to be able to sell all 62 spots this year. If the brand is a brand that has been a customer for many years, says that the withdrawal of advertising during the Super Bowl because of the recession and the decline of the company's profits.

Finally, Super Bowl commercial in the form of Championship game of the National Football League in the United States is known for its high-profile advertisements that air on television in the United States. Is ranked highly in the Nielsen ratings, reaching more than 90 million viewers advertising space can typically cost millions of dollars.

BzzAgent:Buzz for hire

Case 9
Hi everyone! This blog talk about BzzAgent company.

BzzAgent is a big company success in the online marketing because have been entrusted with new customers ever present BizzAgent is the pioneer and marketing expert Word-of-Mouth ever.

Buzz Advertising means advertising it in the word of mouth from person to person. Is that it is similar to direct sales by employees , as we see in the insurance business or a direct sales cosmetics containing cells and the products are offered to us. However, unlike the Direct Selling is the sale of its products. By providing information about products as part of the sales process, but Buzz Advertising is used person send information about the product is that the seller does not deliver the goods, and no news.

 

 

Because of, The Buzz Advertising in the United States has done in a systematic way. The advertising agencies that serve advertisements Buzz particular (Buzz Agency) is a company called BzzAgent of Boston started this business since 2001, with the establishment of the marketing mouth (Word of Mouth Marketing Association) and have been reported from Advertising Age's book of the big companies. P & G has hired a number of teenagers who have influenced the thinking of a group of friends of the same age (Opinion Leader) Over 200,000 people come to represent the viral marketing for the company.

So, The Buzz Advertising that works is to start from a fan who's brand is actually used on a regular basis and love. By marketers can get customers into the interview or to fill out a resume to a particular release of the product or as a network for the promotion of the consumer by compensation or available for free use and to evaluate the effectiveness of the agent from time to time to employment or termination of employment if they do not meet the target.

Finally, Current technology for the control and evaluation easier because Buzz Advertising is not required to do only Word-of-Mouth. Using the E-Mail client to each of his friends a phone call to a friend save to phone and send SMS to each other on a regular basis anyway. That marketers can employ to customers who represent the company wants to send a message via SMS or E-Mail to a friend's instead to tell a verbal one. And the E-Mail or send via SMS be easily verified that there is no evidence that such a person working for the company or not for the control and evaluation for this media easier.

And the most important is these products and services typically available to receive notice of the already high. Just tell the systematic development. By the owner to ensure that the direction of propagation of mouth is much more powerful. By offering rewards or benefits to the Forums. And evaluate the performance of the agents tell. But do not forget the quality of products and services to its customers are impressed because that is the heart of the customers want to tell friends have used good and not just a little compensation the company, which is the only incentive for me to say much more.

Media face challenges in maintaining "The Wall"

Case8

 

 

 

First of all, the advertisement is meant to provide information, motivation, communication through various media to persuade or convince the target consumer group. Are amenable to behavioral advertising content material. It is available to purchase or use products and services. And induced to follow a different concept to the advertiser or sponsor will pay the cost of the media.

 

 

So, Advertising is one of the tools market. Advertisers are responsible for conveying the message that consumers need to be aware of and the demand for the product. That advertisers success on the communications advertisers should recognize the characteristics of each type of media to achieve effective communication.

 

 

 

 

 

 

           Popular media, including newspapers, magazines, radio, television and media in general, as well as most of the mainstream media in advertising. Because a lot of media to reach consumers. Therefore, media planning, media budgets, most often focusing on these media at the first media buying, brochures, flyers, media offsite. Such as plaque. It is important as a support medium. This serves to remind consumers of the product. In other words, the repeated advertising messages from the mainstream media, which has been advertising itself.

 

 

Because of, advertising as communication motivation. Intended to induce the purchasing behavior by speaking, writing or any meaningful effect to the target consumer is amenable to change. Behavior by the advertisers want.

 

Concluding, the advertisement is presented different types of communication media that disseminate. On a wide range of products and services in the area quickly as possible to the target widely to the masses quickly and concurrent access and thorough .And advertising, also offering an idea, product or service by means of attracting consumers for the satisfaction of a good attitude. This will lead to a change in the product or service offered.

 

Marketers Head to China

Case7

First of all, when looking at the context of the development of China's development strategy in the past week and the strength of China.

The conclusion is that a country with a history of over 5,000 years, a country with a large population in the world approximately 1,300 million people in the minority to 56 people (the official Chinese recognition) is a country that has the largest third of world (after Russia and Canada) is a country that has borders with neighboring countries to 15 countries with a growth rate. Consistently high levels of economic standing. (Currently the country with the highest economic growth rates in the world) is a country that is one of the world's oldest civilizations. The culture and tradition has spread around the world. The country is known to have a variety of food in the world. Has the highest income gap one.

 

 

The development strategy of China is a clear transition to the third generation is the first generation with the introduction of reforms in the socialist paradigm in developing countries. The strategy relies on three main objectives: to create a balance between economic development and social development. Achieve self-reliance. And the form and distribution of the economic and social equality. China is trying to develop agriculture. Industrial and the commercial. The second is the development of the modern policy (Four Modernization) of Deng Xiaoping, which focuses on the four pillars of modern agriculture, the military industry. The third is policy reforms and opening the country since 1978, while China is the country with the largest economy was ranked fourth in the world behind only the United States, Japan and Germany, the Chinese government aims to highlight agricultural produce enough. Only for domestic consumption.

 

 

 At the same time, it will focus on the development of high technology. While China has joined the World Trade Organization (WTO) was only 5 years old in 2006, China's rate of economic growth percentage of 9.9 in 2005 to 10.7 percent up to 20.94 trillion yuan. 2.68 trillion dollars. Highest in 11 years.
 

Therefore, Effect of change agriculture economics to Industrial economy in the industry in China. As a result, capitalism is more powerful. Although the government has control over the ownership of land is an important factor in the adjustment policies. In particular, foreign policy and a more open country. The strategic use of diplomacy surround. China is emerging as the superpower of the world quickly and easily maintain it. Adjustment - a country with diplomatic policy has led to the diminishing of socialist ideology. And make China dependent on funding and technology for economic development and the creation of the modern military of various countries as well as to the global economy. And China can serve as a great economy in the future. Because China is a source of investment, trade and economic supply great. The Chinese economy is to live on their own grains and energy. China's economic growth is to stabilize the global economy.

 

Finally, the hottest of the Chinese economy, especially in the real estate sector and steel industry and cement the various government measures to slow the growth of the economy. The volume of cargo and container port in China, the Internet is one of the world's four years old. More important China's major trading partners include the United States, Japan, South Korea and Germany, as well as Thailand.

Video News Releases:Promoting the News or Deceptive Advertising?

VNR( Case6)

 

First of all, Video news release (VNR) is a video made ​​to look like news reports. To give the audience the belief and understanding of what has been viewed. But it was created by the advertising agency, marketing firm, company or government agency. To provide the media out of the TV shape public opinion in the promotion of commercial products and distribution services or support other benefits Manufacturers may broadcast VNRs in whole or in part at the discretion of the. It is included in the reports that they have information that is appropriate to the subject or to the attention of the audience.

 

 

So, Critics is that the consumption of VNRs have called some commercial  that is not fair trade. This is the fraudulent or propaganda techniques, especially when the audience is not given to the reality.

 

 

However, whether the news is the fact that we are all a lot of press out there that seem to have no relevance and cannot hide the fact that the rotation of the business.

 

Because, the video news release which means that the need for the media to fact patterns. This includes well-known to be able to build trust are who, what, where, when, and why. News from all online publications should be written in the form as well as the media in which they are meant to target the truth.

 

Finally, in present Video took a greater role in the lives of all of us in both positive and negative. You can make money in your company or in the same time it can destroy us. So as we are consumers should choose the consumption good and using the options criticism in it.