Nagetive Publicity Companies Assume Different Strategies to Deal with Crisis Management.

Case 5

 

The current Public Relations focus more on marketing and branding. Unlike the original model, which aims to promote a positive image of the organization only. The concept of creating a new tool called. The public relations and marketing. It refers to the process of planning. Operations. And evaluation. By providing information through the presentation of reliable data about the product and the organization. To ensure customer satisfaction and want to buy the product.

 

 

 

Therefore, proactive public relations. The analysis of the news. and prepared to treat the whole .and fixing incorrect data or negative news including forward in a proactive manner.

So, Management negative news. To recognize the negative coverage of the event on time and not leave them until the damage. Because of mass media relations. Information media (Media Profile) and the implementation of media relations for the organization with an extensive network. Effective Benefit and public relations.

 

Therefore, whether it is good or bad for companies. We should think pre-planning to solve the problem for the benefit of our company. Because of it will affect the market, the effect on the company and public relations experience as a public relations professional will benefit the company because the company is bad when this happens if this will help me find a company to have a problem.

 

 

Finally, all companies have to plan or strategy to manage the market carefully to cope with problems and can handle vertices because of present in the market because the competition is high and the company should have a professional by his or acute problem solving.

 

Did Janet Jackson's Wardrobe Malfunction Help GoDaddy.com's Success?

Case 4

 

 

First of all, we come to know that this Go daddy company is The Go Daddy Group Inc. is a private company whose primary service is to provide domain name registration and Web Hosting services also Go Daddy is the Thule businesses selling software that are relevant to their business selling products online as well.

Although, the incident was not caused by the hundreds of millions of audience and apologizing from Timberlake, Jackson, NFL, CBS, and MTV for their mistake, which swore no previous knowledge is called. "Wardrobe malfunction" could lead to speculation over how Damita Jo - upcoming album. This is the first time in three years - but it has been the contention that Jackson's tragic and it's also a bit of free advertising. Push for a national debate on public indecency.

 

However, no matter what you show them all the characters they knew their own roles. So we should save yourself time. To avoid this error, then I regret that later.

In addition, the dress is also the image of the personality can indicative of that person's performance and potential because if dress do not appropriate or do not appropriate the show. The result was an audience or a consumer gets the wrong impression of us.

So, we should be advertising or public relations are good and the repurposing service to our consumers to be impressed and happy with consume.

 

 

Mountain Dew and other Brands Use Extreme Sports to Connect with Gen Y

Case 3

Hi everyone! Today we talk about the Brands in the marketing

Creating the right brand is the effort was devoted to communication and "quintessence" of the brand (Communicating the essence of the brand) and some people called The definition of a brandand natural. The basis of the media industry. Advertisements shall not always be able to meet the communication with his brand of Complex message or Detail on product characteristics and benefits, most of which are very well done. In the case of a "Single - minded propositions".

Brand is built on a consumer product from everything around you, not just your logo can be classified into four together are Attribute, Benefit, Value and  Personality.

Finding the main idea in advertising (Advertising Concept) is the most important thing. To draw attention. The reaction and the products are different from competitors. It may have been the point in thinking Concept is Unique Selling Promotion

 

First, Traditional business 40% of the price will out of the cost of production and the remaining 60% to pay for marketing give with advertising business, wholesale and retail business is that advertising plays a huge role for the business. The product will be charged to 30% on hiring celebrity footballer or a celebrity to promote their products through various media such as TV, radio and newspaper media and the new media or the Internet. Sometimes some consumers buy regardless of quality, but simply because I like the actor.

 While some consumer think presenter and actor who is used or not.

 

However, The idea of advertising is to sell products and services by means of attracting consumers. The satisfaction of a good attitude. This will lead to a change in the product. Or service offered.

 And the ad must identify the sponsor or the advertisers. As a result, the trust of consumers. Can provide consumers with the confidence and shows. This product is not propaganda.  Advertising to pay for advertising in the media, such as radio broadcasting. Radio, television, newspapers, magazines, journals, and so on, so they must have a budget. The advertising products or services as well.

 

But, The selection of individuals (Endorsers) to create a brand for goods and services or called Celebrity Marketing  or that are not limited to just only celebrities. But also as a person who is known by the general public.The Celebrity Endorsers or famous. But not stellar. Celebrity advantages of choosing this type will result in a credit. And reliability of the product or service.

 - Attribute credibility to the brand. (Credibility), including feelings of trust (Believe) and trust (Trust).

  - An attractive feature to attract attention to the brand. (Attractiveness).

 

For example, a presenter on the Tiger Woods ad for any product to be reliable. And trust in the product. The majority of the clubs, shoes and clothing.

 

Finally, choosing a person to represent the brand, there are pros and cons. If the presenter take on too much risk, much like the case of detergents "Breeze" brand, to bind to the same person for a long time. When he died, I stopped going to affect the brand. Mechanism used models must take into account the issue of brand management is important as a case of Lux soap. The strategy used by the presenter, not tied to an individual. However, depending on the wave of actresses.As a strategy to build brand awareness with consumers continued. As I was a presenter. Brands do not have to depend on any one person. It allows you to do this. Mass is the product which has a marketing budget is large enough.

Common Mistakes in Customer Service

What are the common mistake in customer service.

The results of the services at any time and change the speed.

The service and links to organizations.

When it is offset by other things.

  The attitudes of individuals and organizations are very

  Create a positive image for a long time. If the defect is obvious.

This is an important job creation and destruction services.

-                    Not appearing like they care about the customer's complaint.
Often customer contact staffs don’t show that they care about a customer's concern, or may even get defensive when a customer complains. Perhaps it's a common complaint, so they've become callused because they've heard it so often. Or perhaps there's nothing they can do about this issue. If they would even act like they cared many problems would be resolved quicker, and the customer would feel that your business was concerned about their issue.

-                    Arguing with the customer.
You can't win an argument with a customer. Even if you win the disagreement, you lose the customer. When the customer is wrong, there are ways to help him understand without thowing it in his face.

-                    Role play with your staff common circumstances where the customer may be wrong, but trying to blame your company. Help them work out how to phrase it so the customer leaves with her dignity in tact, and stays your customer, rather than being embarrassed and more angry.

-                    Heading off these  common customer contact mistakes is not easy. It takes vigilance, caring and time on the manager's part. It takes your helping your staff see new ways to interact with customers, while still leaving them with their self-esteem. It is easy to yell and berate your staff. It's harder to coach them in a way that they want to improve.

• Inattentive Staff – When your customer walks into your business, employees are engaging in personal conversations, texting on their cell phones or finishing their lunch.

• Failure to Follow-Through with a Problem – Your service rep told a customer he would get an answer to his request, but he forgot to get back with him.

• Untrained Staff – A new or poorly-trained employee is unable to complete the customer’s transaction or answer questions about the customer’s business.

• Faulty Product or Process – The product the customer received didn’t work, or an automated process (like a delivery) didn’t come through.

• Multiple Transfers – The customer has to talk to multiple departments within your company before he can get an answer to his request.

• Failure to Listen – A customer service rep doesn’t listen closely to the customer’s problem, and now the customer has a “solution” that doesn’t meet his need.

-                    Your employees that bad at all. Sullen and convey it in a conversation with the customer and your employees hang your customers.

Nearly all businesses have encountered one or more of these customer service gaffes on occasion. The way in which you handle the situation will make all the difference for your customer. Studies have shown customers who has a complaint satisfied has the potential to patronize the business more than a customer who never had a complaint in the first place. There are a number of steps you can take to be sure that frustrated customer walks out of your business a happy customer once again.

What would you do  to    improve it.

Remedies for Customer Service Mishaps

-         The first thing to do when a customer has a complaint is to listen to the problem. Active listening will do more than convey interest and concern to the customer; it will also help your customer service rep accurately identify the root of the problem so she can recommend an effective solution. Once the problem has been verbalized, it is a good idea to paraphrase the problem back to the customer to ensure it was heard correctly.

-         In some cases, it might be helpful to ask the customer what she would like to see in terms of a solution to get an accurate idea of what the expectations are. Restaurants can take back a meal, airlines can change a ticket and computer stores can offer a replacement product. Once you know how to meet your customer’s expectations, see if there is anything you can do to exceed them. A free dessert, upgrade to first class or complementary software is often more than enough to let the customer know you are sorry for the mistake and are ready to go the extra mile to make him happy once again.

-         Customer service mistakes happen – it’s what you to about those mistakes that makes the difference for a customer. With a little service finesse, you can transform that mistake into an opportunity to transform an irritated customer into a loyal and happy patron.

Thank You For Your Attention

My life in Ruins

My life in ruins

Focus on the types of Tourist and their characteristics.

 

Georgia is a tour guide in Greece

She is a Greek American tour guide leading a tour around Greece with assorted group of travelers.
For Georgia in terms of character and a guide. She is committed to the care of her visitors to experience the atmosphere of the famous tourist attraction of the country. With the knowledge that you have as a teacher to help tell the story to them each week. Trip to these rich quality suitable for travelers who want to experience the real beauty of Greece.

For example, she led a tour group to see the beauty of the temple rather than straight to the gift shop as well, and she did not want to take visitors to the beach. Where in the world because it is the same beach. Or trying to teach Greek as her tour group. Because she thought that they were exposed to the Greek temperament, even more so.
 In terms of the women. The fascinating story of the history of Greece lead to her personal life. I do because it makes her face up to look at what is happening at present, so she was not interested in creating a new life story for themselves. Or in a relationship with someone like you. Whether it's as friends or boyfriend.

 

 

Two drunken Australians
 

The American people are stingy.She is a thieving called professional thieving department.

He’s  love the free things because they do not have to pay money.

 

 

Poupi is a bus driver and to say the least.

 

They hate men, but I squint.
 

 

They like to drive it crazy.This family like a contentious. she is a fear of sunlight.

Daughter was not like smile I was not happy.

Elders

Irv  love to make people laugh, joke and have fun. Moreover, Older traveler named Irv shows Georgia how to have fun and to take a good look at the last person she ever expected. To find love with her ​​Greek bus driver. Bus driver name is Poupi.

 

To  manage a tour agency what are the important key you will consider.

Hi everyone,

In my view point, there are some main characteristics of a tour guide as below:
 

-Take care the tour to everyone.

-Not tempered or put it on the tour.

-Trying to understand whether the tour for any reason.

- Outgoing personality: a positive, energetic and open attitude to people and jobs. - People skills: courteous, patient, sensitive, caring, unselfish, diplomatic, tactful

- Organizational skills: a good time manage

-Punctual

Your tour leader should be waiting for you when you arrive, rather than the other way around. Ideally, they should also ensure that other tour members arrive and depart on time, and don’t cause delays for the group as a whole.

 -Friendly

A relaxed and friendly manner is key to a great tour guide. They also need to have a certain level of authority, and be able to keep tour members together and focused without coming across as intimidating, patronizing or arrogant – not a good look in a tour guide.

-Funny

A certain level of friendly humour is essential. Equally, a good tour guide also knows when to include a little quiet time, and when to let the site speak for itself.

- Observant

The tour needs to be relevant to a broad range of people, including different age groups. A good tour leader also needs to be aware of tour members with special needs.

 -Good Pacing

Whether the speed of the narrative or the pace of a walking tour, it should be neither too fast nor too slow. Like Goldilocks, it should be just right.

-Flexible

When appropriate, a flexible approach can make the difference between a good and a great tour guide. Being flexible means being open to serendipity, taking a moment to enjoy spontaneous moments like a particularly perfect sunset.

- Research skills: up dated information and knowledge of destination.

If you have some above skills, you may be a good tour guide. ^^