PR & CSR

Differences between Public Relations and Corporate Social Responsibility (Journal chapter 1)

The current wave of awareness about CSR (Corporate Social Responsibility) or Business for Social Responsibility has been more attention. Businesses, consumers and the general public. All parties that have an impact on the society. Corporate Social Responsibility is a social policy that are called for the need to recognize the importance of environmental and community sustainability. But in some ways to the organization that is socially responsible. Form a strategy to buy consumers by PR or advertising. To create a positive image of the organization. Like to donate money or goods, rather than to understand the essence. Community needs and sustainable development. Some operators do not know the guidelines to show social responsibility. In fact, that is how. And activities should be carried out, however, that corporate social responsibility has grown to the society or the social and business balance.

Currently, the social responsibility of a business (Corporate Social Responsibility: CSR) has been raised as to the agenda. No less important than business. The goal of the  towards profit and wealth for shareholders or owners. Guidelines for social responsibility. The social responsibility goals. Peak at the dedication of the highest in the business leads. Sustainable development. The initiation efficiency and social responsibility. Their effectiveness. Important to establish a baseline prior knowledge. Understanding of CSR is to be matched. In particular, the scope of CSR is generally understood to raiders. Many of the activities that the CSR. Business is to serve the society. (It is with the forced or voluntary. ) in the form of CSR. (CSR-after-process) without it. associated with operating the business. In fact. Responsibility Process (CSR-in-process), or in business is important. More social activities, which most often is a waste Event .Responsibility in this process. Involving all stakeholders. Customers business partners in a supply chain environment (business to upstream) and Line values ​​(lean upstream downstream) is not only a social and environmental. Outer one.

       But, Practice of public relations. I build and maintain. Relationship between organizations and stakeholders affect the success and failure for an organization should understand the concept of public relations and communications between the parties. The basic concept is that it allows.

Public relations to understand the role and function of communications have improved. Relationships that are basically two types of Communal. relationships and Exchange relationship when the relationship is already developed. The result will be more of a relationship can be measured by  trust ,  joint control , satisfaction, and responsibly. That these results will continue to be maintained and sustained. The strategy to maintain the relationship, which includes (1) a positive interaction (2) self-disclosure (3) make believe. It (4) social networks (5) the shared responsibility, and (6) access, so performance is not publicity. News just released to the public only. But the important thing is to make a strong and lasting. Manage the relationship itself.

Therefore, Behavior of consumers. This is not because the people that buy your product or service. Focus on the most convenient way to shop. The second is to promote and sell a variety of products that are only a minority. Media exposure, public relations activities, corporate social responsibility, social responsibility and expectations that affect behavior are considered. On the social responsibility side is 6. The promotion of social issues,  Marketing is concerned with social issues,  Marketing to. Social organization. , Match the donation. The volunteer community. And business practices. To social responsibility. The results showed that the behavior of the service.

The promotion of social issues. Expectations for social responsibility in relation to the purchase of the service. Showed that people who buy the product. At different times. Recognizes and respects the importance of social responsibility.

 In summary, the present work was conducted in conjunction with public relations issues. Importance such as public relations and social responsibility, which it carries. In conjunction with the PR. These issues effectively. It requires an understanding of the essence of public relations, that is. Building relationships with people who are important to the target organization. Because CSR activities that can seriously reduce conflict (Minimize.Conflict) between the Company and the various stakeholders and to have a reason. Businesses can focus on creating the most profitable (Maximize Profit).Without any interruption. Income or wealth that the shareholders are legitimacy because it does not cover the loss or leaving the problem behind other stakeholders.