The Internet : Does it mean the death of television advertising.

Case 1 PR

 

The lives of the human by a factor four consumption including food, clothing, medicine and housing. It is of primary importance and necessity for men in each period. For other consumers. More up later, then to director. For other consumers. More on that later so comfortable with humans in daily life. Media consumption is a human need to be recognized in this era of information. To be used in everyday life. Especially in the information society and media. Extensive support for human consumption and the resulting changes in society such as The pursuit of the four factors of quality for consumers with the information from the media exposure through traditional media. Radio. The television and radio.

   But,  now people can get the information quickly by searching for information through media such as the Internet, Reading the newspaper over the internet, Listening to radio via the internet and To watch TV via the internet , Etc.

Therefore, the technology is extremely important factors of social change. But these factors have combined with other factors. Key features. The new media will continue to change.

Transform the human experience. And social changes that is reason.

It is the Interactive. (Interactivity) media. Traditionally, the communication between the two parties to counter what it is, but only in communication. The confrontation between the parties. (Face-to-Face Communication) is used only if the vehicle was involved in a kind of retaliation. Sudden instant "is lost, but in modern media such as

Using E-mail communication. Over the computer system. (Computer-Conference) and chat via SMS Entry (MSN) so you can create the conditions for a fight instantly. This will make the time and space selectively (Time and Space) of communication has changed dramatically. For exposure to information via the Internet is able to respond to it by forwarding to the (Share) and Comments (Post) Rating (Vote) and the Rating for later. To watch TV via the internet.

Finally, Originally a form of communication media to create a group of recipients. "Masses" (Massified) up made people are watching TV all the same. In the same period. But as the days progress of communication technology will allow users to choose the compounds according to the timely want more. As a simple example.

The use of video recording and playback. The Watch List. Easy. Cable TV to watch the pay can be viewed items. Themselves (Pay Per View), or even watch TV over the Internet back in time and any place and so on.