Case 3

Hi everyone! Today we talk about the Brands in the marketing

Creating the right brand is the effort was devoted to communication and "quintessence" of the brand (Communicating the essence of the brand) and some people called The definition of a brandand natural. The basis of the media industry. Advertisements shall not always be able to meet the communication with his brand of Complex message or Detail on product characteristics and benefits, most of which are very well done. In the case of a "Single - minded propositions".

Brand is built on a consumer product from everything around you, not just your logo can be classified into four together are Attribute, Benefit, Value and Personality.

Finding the main idea in advertising (Advertising Concept) is the most important thing. To draw attention. The reaction and the products are different from competitors. It may have been the point in thinking Concept is Unique Selling Promotion

First, Traditional business 40% of the price will out of the cost of production and the remaining 60% to pay for marketing give with advertising business, wholesale and retail business is that advertising plays a huge role for the business. The product will be charged to 30% on hiring celebrity footballer or a celebrity to promote their products through various media such as TV, radio and newspaper media and the new media or the Internet. Sometimes some consumers buy regardless of quality, but simply because I like the actor.

While some consumer think presenter and actor who is used or not.

However, The idea of advertising is to sell products and services by means of attracting consumers. The satisfaction of a good attitude. This will lead to a change in the product. Or service offered.

And the ad must identify the sponsor or the advertisers. As a result, the trust of consumers. Can provide consumers with the confidence and shows. This product is not propaganda. Advertising to pay for advertising in the media, such as radio broadcasting. Radio, television, newspapers, magazines, journals, and so on, so they must have a budget. The advertising products or services as well.

But, The selection of individuals (Endorsers) to create a brand for goods and services or called Celebrity Marketing or that are not limited to just only celebrities. But also as a person who is known by the general public.The Celebrity Endorsers or famous. But not stellar. Celebrity advantages of choosing this type will result in a credit. And reliability of the product or service.

- Attribute credibility to the brand. (Credibility), including feelings of trust (Believe) and trust (Trust).

- An attractive feature to attract attention to the brand. (Attractiveness).

For example, a presenter on the Tiger Woods ad for any product to be reliable. And trust in the product. The majority of the clubs, shoes and clothing.

Finally, choosing a person to represent the brand, there are pros and cons. If the presenter take on too much risk, much like the case of detergents "Breeze" brand, to bind to the same person for a long time. When he died, I stopped going to affect the brand. Mechanism used models must take into account the issue of brand management is important as a case of Lux soap. The strategy used by the presenter, not tied to an individual. However, depending on the wave of actresses.As a strategy to build brand awareness with consumers continued. As I was a presenter. Brands do not have to depend on any one person. It allows you to do this. Mass is the product which has a marketing budget is large enough.