Wednesday, January 23, 2013

BzzAgent:Buzz for hire

Case 9
Hi everyone! This blog talk about BzzAgent company.


BzzAgent is a big company success in the online marketing because have been entrusted with new customers ever present BizzAgent is the pioneer and marketing expert Word-of-Mouth ever.

Buzz Advertising means advertising it in the word of mouth from person to person. Is that it is similar to direct sales by employees , as we see in the insurance business or a direct sales cosmetics containing cells and the products are offered to us. However, unlike the Direct Selling is the sale of its products. By providing information about products as part of the sales process, but Buzz Advertising is used person send information about the product is that the seller does not deliver the goods, and no news.
 
 

Because of, The Buzz Advertising in the United States has done in a systematic way. The advertising agencies that serve advertisements Buzz particular (Buzz Agency) is a company called BzzAgent of Boston started this business since 2001, with the establishment of the marketing mouth (Word of Mouth Marketing Association) and have been reported from Advertising Age's book of the big companies. P & G has hired a number of teenagers who have influenced the thinking of a group of friends of the same age (Opinion Leader) Over 200,000 people come to represent the viral marketing for the company.

So, The Buzz Advertising that works is to start from a fan who's brand is actually used on a regular basis and love. By marketers can get customers into the interview or to fill out a resume to a particular release of the product or as a network for the promotion of the consumer by compensation or available for free use and to evaluate the effectiveness of the agent from time to time to employment or termination of employment if they do not meet the target.

Finally, Current technology for the control and evaluation easier because Buzz Advertising is not required to do only Word-of-Mouth. Using the E-Mail client to each of his friends a phone call to a friend save to phone and send SMS to each other on a regular basis anyway. That marketers can employ to customers who represent the company wants to send a message via SMS or E-Mail to a friend's instead to tell a verbal one. And the E-Mail or send via SMS be easily verified that there is no evidence that such a person working for the company or not for the control and evaluation for this media easier.

And the most important is these products and services typically available to receive notice of the already high. Just tell the systematic development. By the owner to ensure that the direction of propagation of mouth is much more powerful. By offering rewards or benefits to the Forums. And evaluate the performance of the agents tell. But do not forget the quality of products and services to its customers are impressed because that is the heart of the customers want to tell friends have used good and not just a little compensation the company, which is the only incentive for me to say much more.

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