Case 9
Hi everyone! This blog talk about BzzAgent company.
BzzAgent is a big company success in the online marketing because
have been entrusted with new customers ever present BizzAgent is the pioneer
and marketing expert Word-of-Mouth ever.
Buzz Advertising means advertising it in the word of
mouth from person to person. Is that it is similar to direct sales by employees
, as we see in the insurance business or a direct sales cosmetics containing
cells and the products are offered to us. However, unlike the Direct Selling is
the sale of its products. By providing information about products as part of
the sales process, but Buzz Advertising is used person send information about
the product is that the seller does not deliver the goods, and no news.


Because of, The Buzz Advertising in the United
States has done in a systematic way. The advertising agencies that serve
advertisements Buzz particular (Buzz Agency) is a company called BzzAgent of
Boston started this business since 2001, with the establishment of the
marketing mouth (Word of Mouth Marketing Association) and have been reported
from Advertising Age's book of the big companies. P & G has hired a number
of teenagers who have influenced the thinking of a group of friends of the same
age (Opinion Leader) Over 200,000 people come to represent the viral marketing
for the company.
So, The Buzz Advertising that works is to start from
a fan who's brand is actually used on a regular basis and love. By marketers
can get customers into the interview or to fill out a resume to a particular
release of the product or as a network for the promotion of the consumer by
compensation or available for free use and to evaluate the effectiveness of the
agent from time to time to employment or termination of employment if they do
not meet the target.
Finally, Current technology for the control and
evaluation easier because Buzz Advertising is not required to do only Word-of-Mouth.
Using the E-Mail client to each of his friends a phone call to a friend save to
phone and send SMS to each other on a regular basis anyway. That marketers can
employ to customers who represent the company wants to send a message via SMS
or E-Mail to a friend's instead to tell a verbal one. And the E-Mail or send
via SMS be easily verified that there is no evidence that such a person working
for the company or not for the control and evaluation for this media easier.
And the most important is these products and
services typically available to receive notice of the already high. Just tell
the systematic development. By the owner to ensure that the direction of
propagation of mouth is much more powerful. By offering rewards or benefits to
the Forums. And evaluate the performance of the agents tell. But do not forget
the quality of products and services to its customers are impressed because
that is the heart of the customers want to tell friends have used good and not
just a little compensation the company, which is the only incentive for me to
say much more.
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