Saturday, January 12, 2013

Tourism Thailand Perfect Destination.

Blog about Niche Tourism that is popular in Thailand. [Blog5]


Tourism is an industry that has a lot of foreign currency into Thailand.
Tourism policies are important to the economy. Both national and local levels.


Bangkok is a city that is regarded as a tourist center of the Thailand. Therefore, has a travel policy to Bangkok It has been a priority, because this policy will result in employment, investment and income distribution spending visitors to the many businesses, such as restaurants, hotels, shop, transportation business , and etc.

However, the governments of the countries and cities of the world are focused on the same visit. The policy seeks to attract international visitors. The severe competition in the international tourism market, so that city. The goal of the traveler Need to create a point of difference. The point is that the strengths of the city.

Bangkok has much strength. There is a famous cultural attraction, many such as Wat Phra Kaew, Wat Pho, the Grand Palace, Giant Swing and Mountain. Bangkok also has a rich culture , traditions, Local and unique. Including the source and all the fruits of which are eaten all year.
Besides, Bangkok also has facilities that can adequately support tourism such as hotels, shopping malls, conference centers and hospitals are distinguished by the high quality services that offer a variety of options and relatively low cost.
Considering the strength of the marketing gap concerned (Niche Tourism) should be developed. The selling point for the tour of Bangkok. Should have the following format.

Is Travel patterns Mice (Meeting Incentive Convention and Exhibition) or  tourism  business in a business meeting, a visit to an award. , An international trade exhibition. This is where visitors spend about 7,000 baht per person per day. Higher average spending of tourists in BKK than double the (3365.60 baht  per person per day).

           Bangkok's main competitor in the field of tourism Mice are Singapore and Hong Kong. However, if the potential of the city center and Bangkok is ready to be the center of tourism because of the space Mice Conference and Exhibition as well as the second in the region after China. The National Conference Center, many of the centers, the Queen Sirikit National Convention. International Exhibition Centre BITEC Exhibition Center IMPACT Muang Thong Thani, as well as meeting many of the top hotels.
Finally, Bangkok is a city with a unique diversity. both  modern and preserve their traditional culture. This should have been a selling point for the development of tourism in the value chain.

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