Tourism is an industry that has a lot of foreign currency into Thailand.
Tourism policies are important to the economy. Both national and local levels.
Tourism policies are important to the economy. Both national and local levels.
However, the governments of the countries and cities of the world are focused on the same visit. The policy seeks to attract international visitors. The severe competition in the international tourism market, so that city. The goal of the traveler Need to create a point of difference. The point is that the strengths of the city.
Considering the strength of the marketing gap concerned (Niche Tourism) should be developed. The selling point for the tour of Bangkok. Should have the following format.
Is Travel patterns Mice (Meeting Incentive Convention and Exhibition) or tourism business in a business meeting, a visit to an award. , An international trade exhibition. This is where visitors spend about 7,000 baht per person per day. Higher average spending of tourists in BKK than double the (3365.60 baht per person per day).
Bangkok's main competitor in the field of tourism Mice are Singapore and Hong Kong. However, if the potential of the city center and Bangkok is ready to be the center of tourism because of the space Mice Conference and Exhibition as well as the second in the region after China. The National Conference Center, many of the centers, the Queen Sirikit National Convention. International Exhibition Centre BITEC Exhibition Center IMPACT Muang Thong Thani, as well as meeting many of the top hotels.
Finally, Bangkok is a city with a unique diversity. both modern and preserve their traditional culture. This should have been a selling point for the development of tourism in the value chain.
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