Video News Releases:Promoting the News or Deceptive Advertising?

VNR( Case6)

 

First of all, Video news release (VNR) is a video made ​​to look like news reports. To give the audience the belief and understanding of what has been viewed. But it was created by the advertising agency, marketing firm, company or government agency. To provide the media out of the TV shape public opinion in the promotion of commercial products and distribution services or support other benefits Manufacturers may broadcast VNRs in whole or in part at the discretion of the. It is included in the reports that they have information that is appropriate to the subject or to the attention of the audience.

 

 

So, Critics is that the consumption of VNRs have called some commercial  that is not fair trade. This is the fraudulent or propaganda techniques, especially when the audience is not given to the reality.

 

 

However, whether the news is the fact that we are all a lot of press out there that seem to have no relevance and cannot hide the fact that the rotation of the business.

 

Because, the video news release which means that the need for the media to fact patterns. This includes well-known to be able to build trust are who, what, where, when, and why. News from all online publications should be written in the form as well as the media in which they are meant to target the truth.

 

Finally, in present Video took a greater role in the lives of all of us in both positive and negative. You can make money in your company or in the same time it can destroy us. So as we are consumers should choose the consumption good and using the options criticism in it.