Case8
First of all, the advertisement is meant to provide
information, motivation, communication through various media to persuade or
convince the target consumer group. Are amenable to behavioral advertising
content material. It is available to purchase or use products and services. And
induced to follow a different concept to the advertiser or sponsor will pay the
cost of the media.
So, Advertising is one of the tools market.
Advertisers are responsible for conveying the message that consumers need to be
aware of and the demand for the product. That advertisers success on the
communications advertisers should recognize the characteristics of each type of
media to achieve effective communication.
Popular media, including newspapers,
magazines, radio, television and media in general, as well as most of the
mainstream media in advertising. Because a lot of media to reach consumers.
Therefore, media planning, media budgets, most often focusing on these media at
the first media buying, brochures, flyers, media offsite. Such as plaque. It is
important as a support medium. This serves to remind consumers of the product.
In other words, the repeated advertising messages from the mainstream media,
which has been advertising itself.
Because of, advertising as communication motivation.
Intended to induce the purchasing behavior by speaking, writing or any
meaningful effect to the target consumer is amenable to change. Behavior by the
advertisers want.
Concluding, the advertisement is presented different
types of communication media that disseminate. On a wide range of products and
services in the area quickly as possible to the target widely to the masses
quickly and concurrent access and thorough .And advertising, also offering an
idea, product or service by means of attracting consumers for the satisfaction
of a good attitude. This will lead to a change in the product or service
offered.
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